Student Recruitment Officer

Could you be our next Student Recruitumnet Officer?.  You will have a minimum of 2 years sales experience with a focus on lead management and conversion, accuracy and great customer service. Strong IT skills are essential along with an ability to work independently and efficiently manage own workload. You'll be joining a friendly, supportive, target focussed team. 

Title:                Student Recruitment Officer

Location:          Hybrid in Exeter

Hours:              Monday to Friday - 37.5 hours per week.

Duration:          Permanent

Salary:              £25,774 - £28,148

Responsible to:  Marketing Lead

Closing date:     Monday 24th February 2025

Interview date:   Friday 14th March

Start date:          7th April 2025

Overview of the Role:

The role of the Student Recruitment Officer is to drive student recruitment within Iron Mill College. This role is focussed on sales - meeting and exceeding student recruitment targets, building PR and networking opportunities and working collaboratively with marketing to develop and implement campaigns.

Key Responsibilities:

• Driving sales of the college courses
  • First point of contact for course enquiries
  • Leads management via CRM
  • Convert face-to-face, telephone and online enquiries into admissions and enrolments, to meet or exceed targets
  • Manage Iron Mill College enquiries and the enquiry/admissions process including assisting applicants with the completion of online bookings; addressing and resolving any issues they might have; and ensuring an excellent customer journey
  • Deliver progression talks to existing students

• Work with the marketing lead and in establishing clear sales objectives and targets for each academic year
• Implement regular outgoing sales, telemarketing, e-marketing and direct mail campaigns in collaboration with marketing
• Identify and build relationships with an external network of key influencers and organisations that can provide a conduit for student referrals
• Develop and implement a sales plan for the growth of bespoke training contracts
• Action any student feedback relating to recruitment, to feed into the continuous improvement of the college

Engagement in PR activity

• In collaboration with marketing, identify, plan, and engage in profile-raising PR activities to raise brand awareness and develop leads for new business and partnerships.
• Represent IMC at functions as required, including open days/evenings, public meetings, and similar events.
• Adhere to brand guidelines and values across all touchpoints, ensuring consistent customer and consumer messaging.

Analysis and Reporting

• Produce a weekly Sales report for Senior Management and the Board of Directors.
• Produce clear analytical reports on enquiry trends, topics, demographics etc. to inform marketing budget spend decisions and optimise sales.
• Apply research and analytic skills to provide ongoing insight into student recruitment in the field of Counselling & Psychotherapy Administration
• Ensure complete and accurate recording of all enquiries data including clear records for Data Protection and mailing lists.
• Manage own time to ensure deadlines are met and workload is prioritised as directed.

General 

• Be an ambassador for IMC, its vision and mission, and provide an excellent experience to all staff, users, clients, and visitors
• Act in an inclusive, collaborative, supportive manner consistent with IMC values and ethos, in accordance with its policies, processes and procedures

A full job description and person specification can be found in the downloads tab.  To apply, please forward a cv and covering letter to the Marketing Lead, claire.mcgonigle@ironmill.co.uk